Maybe the IUD
Understanding that knowledge and use of long-acting reversible contraceptives is low, especially among younger women ages 18-24, the National Institute in 2010 launched the Maybe the IUD campaign to raise awareness about IUDs. After conducting focus groups with young women in the target audience from New York City, we used social media engagement, material distribution, and a microsite to raise awareness about IUDs and inform New York City women where to get them.
Back Up Your Birth Control
For 12 years, the National Institute coordinated the Back Up Your Birth Control program, the leading national educational effort to raise awareness of and expand access to emergency contraception. During the course of that campaign, we worked with partner organizations from across the country to educate the public about emergency contraception, correct misconceptions about this often-maligned form of contraception, and advocate for lowering the age restriction on emergency contraception, and eventually for full over-the-counter availability.