About This Work

NIRH has long worked to shape the national conversation about reproductive health care, demystifying abortion and contraception while grounding them in the context of women’s lives.

Alongside our work to advance policies to improve access to abortion and contraception, NIRH engages in public education campaigns to bring information, support, and empowerment directly to communities most in need of that access. From informational campaigns blanketing specific cities to nationwide digital advocacy campaigns, NIRH has taken its message to the public, informing about threats to access, engage supporters to get involved, and encourage action to improve reproductive health.

Also see the public education work of the NIRH Action Fund here.

Our Successes

Public Campaign on the Criminalization of Abortion: How Much Time

Since 2008, NIRH has engaged in an ongoing campaign to inform supporters about the threat posed by anti-abortion movement to criminalize women who access abortion care.

In 2016, in an attempt to educate the public about the Republican National Committee (RNC) platform’s implications for women who have abortions, NIRH launched an aggressive, multi-platform advocacy campaign asking a critical question that anti-abortion activists have refused to reckon with: “If abortion is made illegal, how much time will a woman serve?”

NIRH ran billboards across Cleveland during the Republican National Convention to inform attendees and the public about the dangerous implications of outlawing abortion […]

Exposing the Anti-Choice Agenda through a Google Chrome Extension

Tired of seeing the fraught term “pro-life” used ubiquitously and incorrectly, we conceived of this Google Chrome extension to shift the language of the discussion towards a more accurate framework. When downloaded, this Google Chrome extension will change any instance of “pro-life” to “anti-choice,” revealing the phrase for what it is: an attempt to stop women from having control over their bodies, their futures, and their lives.

Those who stand against a woman’s right to decide what is best for her own body prop themselves up as righteous saviors using a problematic framework of rhetoric and religion. The term “pro-life” is inaccurate […]

Public Education Campaign: Back Up Your Birth Control

For twelve years, NIRH ran the Back Up Your Birth Control campaign, turning it into the leading national educational effort to raise awareness of and expand access to EC. Emergency contraception (EC) is one the most misunderstood and maligned forms of contraception available to American women today. The Back Up Your Birth Control campaign emerged when the Bush White House allowed ideology to trump science by preventing the FDA from approving emergency contraception for over-the-counter sale.

Advocacy efforts focused on lowering the age limit for EC availability, ensuring that it was available in pharmacies across the country, and fighting for over-the-counter […]

Public Education Campaign: Maybe the IUD Campaign

In 2010, the National Institute launched a project to increase knowledge of IUDs among young New York City women (ages 16–25)—a group with high rates of unintended pregnancy and low use of long-acting reversible contraceptives. Developed with the insights gained from focus groups with teens and young women (ages 16-24 years), along with the input of youth from its TORCH program, the resulting Maybe the IUD campaign speaks directly to the needs and concerns of young people—especially those in lower-income communities and communities of color—seeking to plan their reproductive futures more effectively.

Through social media engagement and materials using compelling graphics (see […]