Polling & Messaging on Reproductive Freedom

Polling & Messaging on Reproductive Freedom2019-06-19T16:46:02-04:00

About This Work

NIRH engages in groundbreaking public opinion research to surface the positive values that voters associate with abortion access, and exemplify what we have known all along — that access to safe, legal, affordable, high-quality abortion care can be a winning issue. Our polling and messaging centers real-life experiences of the people who access reproductive health care, and encourages people to stop, think, and act to advance reproductive freedom.

Our Successes

Public Opinion Research: Connecting the Dots: Abortion Access and Financial Stability in New York and Pennsylvania

In May 2014, the National Institute commissioned the non-partisan research organization PerryUndem Research/Communication to survey registered voters in New York and Pennsylvania, both states with broad-based women’s legislative agendas under consideration. (See the full polling memo) We found that large majorities of voters in each state support their state’s proposed legislative agenda around women’s issues. A majority of New York and Pennsylvania voters also support policies within these agendas that would specifically work to protect a woman’s right and access to abortion. This is not surprising given that a majority of voters in Pennsylvania and New York—like the country overall—supports the U.S. Supreme Court’s decision [...]

October 14th, 2014|

Public Opinion Research: Abortion Coverage and the ACA

In 2010, NIRH undertook a research project with the ultimate goal of creating an education campaign emphasizing the importance of abortion coverage for women. Anticipating that the passage of the Affordable Care Act (ACA) would lead to restrictions on insurance coverage for abortion, we developed campaigns that affirmed the positive, value-based reasons to provide coverage for abortion care in insurance plans. The research uncovered attitudes about insurance funding for abortion, developed and tested proactive, affirmative messages, and tested those messages among target audiences. To request more information about our research into insurance coverage for abortion, please contact Tara Sweeney.

June 21st, 2010|
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