Polling & Messaging on Reproductive Freedom

Polling & Messaging on Reproductive Freedom2019-06-19T16:46:02-04:00

About This Work

NIRH engages in groundbreaking public opinion research to surface the positive values that voters associate with abortion access, and exemplify what we have known all along — that access to safe, legal, affordable, high-quality abortion care can be a winning issue. Our polling and messaging centers real-life experiences of the people who access reproductive health care, and encourages people to stop, think, and act to advance reproductive freedom.

Our Successes

Polling on New Jersey’s Reproductive Freedom Act

In its effort to move the Reproductive Freedom Act (RFA) in New Jersey, NIRH commissioned polling in New Jersey that revealed widespread public support for the RFA and access to reproductive health care in general. Read the full memo here.    About the Reproductive Freedom Act Championed by the Thrive NJ coalition, which includes NIRH, the RFA would greatly expand access to reproductive health care by removing financial barriers for access to birth control, abortion, and pregnancy care; removing medically unnecessary regulations that cause barriers to care; and declaring that all New Jerseyans have a fundamental right to access reproductive [...]

April 1st, 2021|

Polling on Abortion Access in Arizona and Pennsylvania

NIRH Action Fund commissioned polling in 2020 in Arizona and Pennsylvania that found widespread support for abortion access in these key battleground states. This polling builds on NIRH’s national and state-based public opinion and message research conducted since 2016.  The Arizona and Pennsylvania surveys yield strikingly similar results, and indicate that voters in these states are eager for elected officials to advance a bold vision for reproductive freedom. Read the full poll memo here.

September 23rd, 2020|

Polling on Abortion Access in Massachusetts

In 2018, the NIRH Action Fund partnered with NARAL Pro-Choice Massachusetts to illustrate that Massachusetts voters care about protecting abortion rights and abortion access. The ultimate goal was to pave the way for passing proactive legislation to repeal barriers to abortion on the books, safeguard reproductive freedom in state law, and expand access to reproductive health care.  As part of these efforts, we conducted a first-of-its-kind poll of Massachusetts voters regarding reproductive freedom and abortion access. This polling included an oversample of Catholic voters in order to address the misconception that Catholic voters’ opposition to reproductive freedom was a barrier [...]

October 8th, 2018|

Public Opinion Research – Proactively Engaging Voters on Abortion Access

7 in 10 voters want a woman’s experience having an abortion to be safe, legal, and respectful of a women’s decision. Conventional wisdom frequently suggests the public is deeply divided on abortion and, at least tacitly, approves of the kinds of restrictions states have passed to limit a woman’s access to it. From 2015 - 2017, NIRH has conducted qualitative and quantitative research -- including focus groups in ten states across the country and two nationwide polls -- to harness voters’ latent support for abortion access. This research found that voters are not aware of the trend of [...]

January 20th, 2016|

Public Opinion Research – Connecting the Dots: Abortion Access and Financial Stability in Virginia

In June 2015, NIRH commissioned non-partisan research organization PerryUndem Research/Communication to poll Virginia voters about their views on the connections, if any, among reproductive decisions, including abortion rights, women’s equality, and financial stability. (See the full polling memo) We found that most Virginia voters agree that there is a link between access to abortion and women’s financial stability and equality. In addition to support for proactive abortion policies, large majorities of Virginia voters also agreed with the economic proposals included in the proposed Virginia Women’s Equality Agenda, such as stronger laws to ensure equal pay for equal work, making sure all workers get a minimum [...]

July 7th, 2015|
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