About This Work

NIRH engages in groundbreaking public opinion research to surface the positive values that voters associate with abortion access, and exemplify what we have known all along — that access to safe, legal, affordable, high-quality abortion care can be a winning issue. Our polling and messaging centers real-life experiences of the people who access reproductive health care, and encourages people to stop, think, and act to advance reproductive freedom.

Our Successes

Public Opinion Research – Proactively Engaging Voters on Abortion Access

7 in 10 voters want a woman’s experience having an abortion to be safe, legal, and respectful of a women’s decision.

Conventional wisdom frequently suggests the public is deeply divided on abortion and, at least tacitly, approves of the kinds of restrictions states have passed to limit a woman’s access to it.

From 2015 – 2017, NIRH has conducted qualitative and quantitative research — including focus groups in ten states across the country and two nationwide polls — to harness voters’ latent support for abortion access.

This research found that voters are not aware of the trend of […]

Public Opinion Research – Connecting the Dots: Abortion Access and Financial Stability in Virginia

In June 2015, NIRH commissioned non-partisan research organization PerryUndem Research/Communication to poll Virginia voters about their views on the connections, if any, among reproductive decisions, including abortion rights, women’s equality, and financial stability. (See the full polling memo)

We found that most Virginia voters agree that there is a link between access to abortion and women’s financial stability and equality. In addition to support for proactive abortion policies, large majorities of Virginia voters also agreed with the economic proposals included in the proposed Virginia Women’s Equality Agenda, such as stronger laws to ensure equal pay for equal work, making sure all workers get a minimum number […]

Public Opinion Research: Connecting the Dots: Abortion Access and Financial Stability in New York and Pennsylvania

In May 2014, the National Institute commissioned the non-partisan research organization PerryUndem Research/Communication to survey registered voters in New York and Pennsylvania, both states with broad-based women’s legislative agendas under consideration. (See the full polling memo)

We found that large majorities of voters in each state support their state’s proposed legislative agenda around women’s issues. A majority of New York and Pennsylvania voters also support policies within these agendas that would specifically work to protect a woman’s right and access to abortion. This is not surprising given that a majority of voters in Pennsylvania and New York—like the country overall—supports the U.S. Supreme Court’s decision in Roe […]

Public Opinion Research: Abortion Coverage and the ACA

In 2010, NIRH undertook a research project with the ultimate goal of creating an education campaign emphasizing the importance of abortion coverage for women. Anticipating that the passage of the Affordable Care Act (ACA) would lead to restrictions on insurance coverage for abortion, we developed campaigns that affirmed the positive, value-based reasons to provide coverage for abortion care in insurance plans.

The research uncovered attitudes about insurance funding for abortion, developed and tested proactive, affirmative messages, and tested those messages among target audiences.

To request more information about our research into insurance coverage for abortion, please contact Tara Sweeney.