Whole Woman's Health Alliance is working as part of a cohort of organizations in Texas on a long-term initiative to develop and advance an abortion rights vision, engage a new and broad base of supporters, and reduce shame and stigma by publicly promoting the affirmative value of abortion. In 2018, NIRH worked with the Whole Woman’s Health of McAllen clinic – the only abortion provider in the Rio Grande Valley – which had been experiencing increasingly aggressive attacks from anti-abortion advocates. This clinic serves a key border community that is experiencing poverty, increased militarization, and anti-immigrant rhetoric and actions, both nationally and from the Texas state legislature.  Together, we worked to strategically shift the stigma around abortion in our culture, to educate and build relationships with local elected officials, law enforcement, and community members on the importance of protecting the clinic and its patients and providers. In 2013, WWHA worked to defeat anti-choice legislation with grassroots advocacy, an abortion story collection project, and research briefings for lawmakers. This project was conducted in partnership with NARAL Pro-Choice Texas.