Communications Strategy

NIRH Digital Campaign Educates Public About New York’s Outdated Self-Managed Abortion Law

2019-11-08T18:25:01-05:00November 14th, 2018|Advocacy Campaigns, Communications Strategy, Decriminalizing Self-Managed Abortion, Impact|

In October 2018 NIRH launched a month-long education campaign to inform the public about New York’s outdated abortion laws. Before the Reproductive Health Act passed in 2019, New York was just one of a handful of states with laws from the 1800s still on the books that criminalized self-managed abortion performed without a medical provider. [...]

Polling on Abortion Access in Massachusetts

2021-04-01T16:56:23-04:00October 8th, 2018|Communications Strategy, Polling + Messaging, Publications & Reports|

In 2018, the NIRH Action Fund partnered with NARAL Pro-Choice Massachusetts to illustrate that Massachusetts voters care about protecting abortion rights and abortion access. The ultimate goal was to pave the way for passing proactive legislation to repeal barriers to abortion on the books, safeguard reproductive freedom in state law, and expand access to reproductive [...]

Public Campaign on the Criminalization of Abortion: How Much Time

2019-06-19T16:46:43-04:00July 1st, 2016|Advocacy Campaigns, Communications Strategy, Impact|

Since 2008, NIRH has engaged in an ongoing campaign to inform supporters about the threat posed by anti-abortion movement to criminalize women who access abortion care. In 2016, in an attempt to educate the public about the Republican National Committee (RNC) platform’s implications for women who have abortions, NIRH launched an aggressive, multi-platform advocacy campaign [...]

Exposing the Anti-Choice Agenda through a Google Chrome Extension

2016-02-17T16:39:01-05:00February 17th, 2016|Advocacy Campaigns, Communications Strategy, Impact|

Tired of seeing the fraught term “pro-life” used ubiquitously and incorrectly, we conceived of this Google Chrome extension to shift the language of the discussion towards a more accurate framework. When downloaded, this Google Chrome extension will change any instance of “pro-life” to “anti-choice,” revealing the phrase for what it is: an attempt to stop women [...]

Public Opinion Research – Proactively Engaging Voters on Abortion Access

2019-07-19T18:23:05-04:00January 20th, 2016|Communications Strategy, Impact, Polling + Messaging|

7 in 10 voters want a woman’s experience having an abortion to be safe, legal, and respectful of a women’s decision. Conventional wisdom frequently suggests the public is deeply divided on abortion and, at least tacitly, approves of the kinds of restrictions states have passed to limit a woman’s access to it. From [...]

Public Opinion Research – Connecting the Dots: Abortion Access and Financial Stability in Virginia

2019-06-19T16:46:49-04:00July 7th, 2015|Communications Strategy, Impact, Polling + Messaging|

In June 2015, NIRH commissioned non-partisan research organization PerryUndem Research/Communication to poll Virginia voters about their views on the connections, if any, among reproductive decisions, including abortion rights, women’s equality, and financial stability. (See the full polling memo) We found that most Virginia voters agree that there is a link between access to abortion and women’s financial stability and equality. [...]

Public Opinion Research: Connecting the Dots: Abortion Access and Financial Stability in New York and Pennsylvania

2019-06-19T16:46:50-04:00October 14th, 2014|Communications Strategy, Impact, Polling + Messaging|

In May 2014, the National Institute commissioned the non-partisan research organization PerryUndem Research/Communication to survey registered voters in New York and Pennsylvania, both states with broad-based women’s legislative agendas under consideration. (See the full polling memo) We found that large majorities of voters in each state support their state’s proposed legislative agenda around women’s issues. A majority of New York [...]

Public Education Campaign: Back Up Your Birth Control

2011-02-21T14:48:58-05:00February 21st, 2011|Advocacy Campaigns, Communications Strategy, Impact|

For twelve years, NIRH ran the Back Up Your Birth Control campaign, turning it into the leading national educational effort to raise awareness of and expand access to EC. Emergency contraception (EC) is one the most misunderstood and maligned forms of contraception available to American women today. The Back Up Your Birth Control campaign emerged [...]

Public Opinion Research: Abortion Coverage and the ACA

2010-06-21T14:43:01-04:00June 21st, 2010|Communications Strategy, Impact, Polling + Messaging|

In 2010, NIRH undertook a research project with the ultimate goal of creating an education campaign emphasizing the importance of abortion coverage for women. Anticipating that the passage of the Affordable Care Act (ACA) would lead to restrictions on insurance coverage for abortion, we developed campaigns that affirmed the positive, value-based reasons to provide coverage for abortion [...]

Public Education Campaign: Maybe the IUD Campaign

2019-06-19T16:47:01-04:00February 21st, 2010|Advocacy Campaigns, Communications Strategy, Impact|

In 2010, the National Institute launched a project to increase knowledge of IUDs among young New York City women (ages 16–25)—a group with high rates of unintended pregnancy and low use of long-acting reversible contraceptives. Developed with the insights gained from focus groups with teens and young women (ages 16-24 years), along with the input [...]

Go to Top