Communications Strategy

Public Education Campaign: Back Up Your Birth Control

2011-02-21T14:48:58-05:00February 21st, 2011|Advocacy Campaigns, Communications Strategy, Impact|

For twelve years, NIRH ran the Back Up Your Birth Control campaign, turning it into the leading national educational effort to raise awareness of and expand access to EC. Emergency contraception (EC) is one the most misunderstood and maligned forms of contraception available to American women today. The Back Up Your Birth Control campaign emerged [...]

Public Opinion Research: Abortion Coverage and the ACA

2010-06-21T14:43:01-04:00June 21st, 2010|Communications Strategy, Impact, Polling + Messaging|

In 2010, NIRH undertook a research project with the ultimate goal of creating an education campaign emphasizing the importance of abortion coverage for women. Anticipating that the passage of the Affordable Care Act (ACA) would lead to restrictions on insurance coverage for abortion, we developed campaigns that affirmed the positive, value-based reasons to provide coverage for abortion [...]

Public Education Campaign: Maybe the IUD Campaign

2019-06-19T16:47:01-04:00February 21st, 2010|Advocacy Campaigns, Communications Strategy, Impact|

In 2010, the National Institute launched a project to increase knowledge of IUDs among young New York City women (ages 16–25)—a group with high rates of unintended pregnancy and low use of long-acting reversible contraceptives. Developed with the insights gained from focus groups with teens and young women (ages 16-24 years), along with the input [...]