Communications Strategy

Combating Misinformation, Advancing Proactive Policies in Illinois & Vermont

In 2019 Illinois and Vermont passed bold legislation that protects and enshrines the right to reproductive health care. NIRH launched digital campaigns in Illinois and Vermont to celebrate this groundbreaking legislation and to guard against potential backlash by promoting accurate information about the laws.

Abortion Without Punishment Campaigns

With the implications of a gutted Roe, and fewer abortion clinics open and accessible, we now face the perfect storm for the criminalization of women and medical professionals for seeking or providing abortions. Archaic laws criminalizing abortion could become enforceable and states could introduce new legislation to ban abortion outright, as they have in Ohio. In 2018 and 2019, NIRH supported statewide campaigns in Ohio, New York, and Michigan to decriminalize people seeking abortions and providers who offer abortion care.

Combating Misinformation, Advancing Proactive Policies

Following the successful passage of the Reproductive Health Act, opponents of abortion access began spreading lies and misinformation about the law in an effort to push their anti-abortion agenda and halt similar progress in other states. In response to the web of misinformation spun by those who would like to see abortion criminalized, NIRH launched an aggressive ad campaign in Massachusetts, New York, Virginia, and Washington, DC to set the record straight on the RHA and other proactive legislation.

Passing & Protecting New York’s Reproductive Health Act

For more than 10 years, NIRH and the NIRH Action Fund led the advocacy campaign to educate the public, rally New Yorkers, and convince elected officials to update New York’s laws by passing the Reproductive Health Act.

NIRH Digital Campaign Educates Public About New York’s Outdated Self-Managed Abortion Law

Public Campaign on the Criminalization of Abortion: How Much Time

Since 2008, NIRH has engaged in an ongoing campaign to inform supporters about the threat posed by anti-abortion movement to criminalize women who access abortion care.

In 2016, in an attempt to educate the public about the Republican National Committee (RNC) platform’s implications for women who have abortions, NIRH launched an aggressive, multi-platform advocacy campaign asking […]

Exposing the Anti-Choice Agenda through a Google Chrome Extension

Tired of seeing the fraught term “pro-life” used ubiquitously and incorrectly, we conceived of this Google Chrome extension to shift the language of the discussion towards a more accurate framework. When downloaded, this Google Chrome extension will change any instance of “pro-life” to “anti-choice,” revealing the phrase for what it is: an attempt to stop women […]

Public Opinion Research – Proactively Engaging Voters on Abortion Access

7 in 10 voters want a woman’s experience having an abortion to be safe, legal, and respectful of a women’s decision.

Conventional wisdom frequently suggests the public is deeply divided on abortion and, at least tacitly, approves of the kinds of restrictions states have passed to limit a woman’s access to […]

Public Opinion Research – Connecting the Dots: Abortion Access and Financial Stability in Virginia

In June 2015, NIRH commissioned non-partisan research organization PerryUndem Research/Communication to poll Virginia voters about their views on the connections, if any, among reproductive decisions, including abortion rights, women’s equality, and financial stability. (See the full polling memo)

We found that most Virginia voters agree that there is a link between access to abortion and women’s financial stability and equality. In […]

Public Opinion Research: Connecting the Dots: Abortion Access and Financial Stability in New York and Pennsylvania

In May 2014, the National Institute commissioned the non-partisan research organization PerryUndem Research/Communication to survey registered voters in New York and Pennsylvania, both states with broad-based women’s legislative agendas under consideration. (See the full polling memo)

We found that large majorities of voters in each state support their state’s proposed legislative agenda around women’s issues. A majority of New York and […]